- Buena Vista International
- White Ocean Racing
Buena Vista International - CARS - The Movie
When Walt Disney Pictures and Pixar Animation produced the latest animation film, CARS - The Movie , their film distribution arm Buena Vista International invited Eden Rock Sports to manage key aspects of the Formula One™ promotion of the film. This included securing the support of Formula One Management's CEO Bernie Ecclestone and supporting a spectacular European Press Launch activity at the 2006 Spanish Grand Prix in Barcelona by having film talent Owen Wilson and movie maker John Lasseter hosted in the Formula One paddock, where they undertook photocalls with leading teams and drivers, and press interviews with key motor racing media.
Eden Rock Sports arranged live and recorded TV interviews to key markets, giving CARS- The Movie access to the world-wide audience of Formula One and coverage in sports press.